ServicesWhere we workHow it worksProfile AuditClient PortalLog inSign up
  1. Home
  2. Services
  3. Upwork profile audits & optimization
PROFILE AUDIT & OPTIMIZATION

Find out what's holding your Upwork profile back, then fix it in the right order.

Most profiles we see aren't bad. They're unclear. A client clicks through from a proposal, takes a few seconds to work out whether you do what they need, and leaves without an answer. An audit gives you a list to work from: what's fine, what's missing and what to change first.

WHERE THINGS STAND TODAY

What's usually holding you back.

You keep editing without knowing if it helps

You rewrite the overview every few weeks because something feels off, and you have no way of telling whether the new version is better than the old one.

The advice you find is the same for everyone

Checklists tell every freelancer to "add keywords" and "be specific". They can't tell you which of your own portfolio items is putting clients off.

Your profile and your proposals don't match

Your proposals pitch one service and your profile lists four. A client who clicks through meets a different freelancer from the one who wrote to them.

THE STRATEGY

How we improve your work, step by step.

Under each step we tell you what changes in your own working week.

  1. We score the profile against a fixed list

    We check your profile on 23 points in 8 areas, including how clear the offer is, how relevant the work is, how believable the proof is and whether there's a clear next step. Each score points to something that is on your profile today. If we can't verify a point, we leave it out of the score.

    What changes for youYou get a ranked list of what's wrong, so you can stop guessing.

  2. We sort the big problems from the small ones

    Some weak points aren't worth your time. We order the findings by how much they affect a client's first read. An unclear offer at the top of your overview matters far more than a missing certificate.

    What changes for youYour next three edits are the three that will make the most difference.

  3. We rewrite it with you

    For each priority we suggest the change and tell you why. That might be a tighter title, a new opening, or a portfolio item moved up and given a better caption. Once you know the reasoning you can keep the profile up to date on your own.

    What changes for youYou understand why each change was made, so you can do it yourself next time.

  4. We audit it again afterwards

    We run the same 23 points a second time and put the before and after on one page, so you can see what improved.

    What changes for youYou have a record of what moved, and you can export it as a PDF or Word report.

WHAT YOU RECEIVE

What you get, and how we check it worked.

What you get

  • A scored 23-point audit, with the reason behind each finding
  • A list of what to change first, second and third
  • Suggested rewrites for your title and opening lines
  • A report in PDF or Word that you can keep

What we track

  • Your score before and after
  • How many points pass, how many are weak and how many fail
  • Which findings we could verify and which we couldn't
QUESTIONS

Questions people ask us.

Can I run the audit myself?

Yes. Create an account and run the audit tool on your own profile whenever you like. If you want someone to go through the findings and apply them with you, that's what a managed engagement is for.

Will a better profile guarantee more jobs?

No. Anyone who tells you it will is guessing. A clearer profile gives a client fewer reasons to leave. Whether they hire you still depends on the job, the competition and your proposal, so we track what changed and we don't promise a result.

START HERE

Tell us where you're stuck.

Send your profile link and what you want to improve. We read your profile before we reply, so the first answer you get is about your own account.

All fields are required.